Mobile advertising is not a fly by night thing. Over 90% of young families in America have at least one mobile phone, and Nielson studies have reported that there are approximately 63 Million Americans that use mobile web devices. As a result, more and more small business owners are thinking about including mobile advertising as part of their strategic marketing plans.
You can’t compare mobile advertising with more traditional advertising methods, however, so it is critical to understand mobile advertising’s challenges when formulating your mobile advertising marketing campaign.
Slow data transfer speed is the first challenge with mobile advertising. In an environment where most mobile phone users have grown up with super high speed Internet, they can get very frustrated with the delayed reactions still experienced with most mobile devices. While technological advances occur every day, a small business owner setting up a mobile advertising campaign must be aware of this limitation.
Because of slow data transfer speeds and the nature of the mobile phone devices, most mobile phone users don’t surf. Contrary to the way most online Internet users are, mobile device users will not be distracted with irrelevant information, because they typically are seeking an immediate answer to a question.
Because of these challenges, mobile advertisers are focusing less on diversion advertising or pop up distractions, both which are heavily favored on the Internet, and more on In-page mobile search engines and SMS text messaging campaigns.
Studies have shown that the SMS mobile advertising and mobile search engines are actually very well received and can be up to 50% more effective than traditional Internet ads if they add value and help the mobile phone user solve their immediate needs. This is a real advantage to small to mid sized business owners as both these forms of advertising are simple to begin economically and easy to budget expenses.
Be sure to visit SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).
Tags: disadvantages of mobile advertising, mobile phone ads, mobile phone advertising, sms mobile advertising